I'm Samiksha Shriwas — 4 years running Google Ads & Meta Ads for businesses that need real leads, not just impressions. Strategy and execution handled personally by me, not passed down to a junior.

I'm Samiksha Shriwas, an independent PPC specialist based in Indore. Over the last 4 years I've run Google Ads and Meta Ads campaigns for businesses that needed more than clicks — they needed calls, form fills and sales they could point to.
I keep every account simple to understand: what's spent, what it brought back, and what changes next. No agency-speak, no hidden hand-offs — you work directly with the person managing your campaigns, every week.
Paid ads, search visibility and the content behind both — planned together so nothing works against anything else.
Google Ads and Meta Ads campaigns built, launched and optimized week over week to lower cost per lead.
A full review of your existing Google Ads or Meta Ads account to flag exactly where budget is leaking.
On-page, technical and local SEO that builds visibility which keeps working after ad spend stops.
Google Ads account suspended? I diagnose the policy issue and manage the appeal to get you reinstated.
Organic content and community management that builds brand presence alongside your paid campaigns.
Keyword-driven content calendars and blog writing that support both SEO and paid campaigns.
PPC management built around one question: is this campaign making you money?
Landing pages, ad copy and targeting aligned so clicks turn into calls and form fills, not bounces.
Continuous bid and audience refinement means your budget stretches further every month.
Weekly check-ins on live data — underperforming ads get cut early, winners get scaled fast.
Plain-language monthly reports. No jargon, no vanity metrics — just what changed and why.
No two ad accounts have the same problem, so I don't run a copy-paste playbook — but the process behind every account follows the same five stages.
A review of your existing Google Ads / Meta Ads accounts (or your market, if you're starting fresh) to flag exactly where budget is leaking.
A campaign plan built around your actual goals — leads, calls, or sales — with keyword, audience and budget mapped out.
Accounts structured properly from day one — ad groups, creatives, tracking and conversion pixels all set up correctly.
Ongoing bid adjustments, A/B testing and audience refinement based on real performance data, every week.
A clear monthly report on spend, leads and ROI, plus what's changing next month and why.
A few words from businesses I've worked with directly.
No fluff — practical notes on what actually moves cost per lead and conversion rate, posted regularly.
The four most common causes of rising CPL, and how to fix each one.
Read full article →How to decide based on buying intent, budget size and product type.
Read full article →The most common landing page mistakes I see when auditing new accounts.
Read full article →Behind-the-scenes breakdowns, PPC tips and campaign walk-throughs — follow along for the posts that don't make it into a monthly report.
Neither is universally better — it depends on your goal. A quick breakdown of when to lean on each.
From traditional marketing to SEO, social and AI marketing — here's the full breakdown in one post.
Practical project ideas you can run and add to a portfolio — without needing a live client first.
Most accounts show early signals — lower cost per click, better quality score — within 2–3 weeks. Meaningful lead-quality and cost-per-lead improvements typically show up over the first 60–90 days as we gather data and optimize.
No long-term lock-in. We work month-to-month — you stay because the campaigns are performing, not because of a contract.
Service businesses, real estate, education, e-commerce, healthcare and local businesses — anywhere Google Ads or Meta Ads can bring in qualified leads or sales.
Account audit, strategy and keyword/audience research, campaign setup and conversion tracking, ongoing optimization, and a monthly performance report — all handled directly by me.
Both. Google Ads and Meta Ads are planned together so your budget is allocated where it performs best, rather than treating each platform separately.
Yes. SEO, content strategy and blogging run alongside paid campaigns so your organic visibility keeps growing even as ad spend is optimized.
Tell me a bit about your business and current ad spend, and I'll get back to you with a clear next step.